top of page

Expoculinaire 2024 review

The 6th ExpoCulinaire, held May 20-22 at ExpoCentre Sharjah, UAE, a comprehensive three-day trade show for market leading HoReCa products and services attracted 5,388 attendees.


Our partners, The Emirates Culinary Guild, delivered an unmatched culinary event featuring three major highlights: the record-breaking 27th Emirates International Salon Culinaire, the 4th Alen Thong Golden Coffee Pot Young Chefs Challenge, and the new Artisan Bakery Arena. Over 950 international competitors showcased their culinary skills on an unprecedented scale.


The event was vibrant, busy and highly successful. New products, thrilling competitions and insightful Education & Training Sessions delivered by four renowned culinary institutes plus ExpertDemos provided exclusive opportunities to refine talents, offering top HoReCa professional the latest insights, practical knowledge and live feedback.

the show in numbers 

5,549 attendees from 64 countries

  • 84% from the UAE

  • 16% international

3,477+trade visitors from hotels


chef data

exec Chef  26 % Sous Chef   12%

Commis Chef 12 % Student Chef 7%

Kitchen Manager 7 % Baker 6%

Pastry Chef 5 % Butcher Chef 3 %



VIS pie chart 2024.png

Voices from the industry


Ahmed Elwan, Marketing Manager

"We're representing our prestigious and sustainable brands: Rama, Violife and Flora - plant based products for the foodservice industry in the region. Also targeting directly the retailers. We are participating for the fourth time with a massive presence. Three days of none stop demos with our chefs. ExpoCulinaire offers maximum exposure to meet professionals and all the chef competitors, Next year we hope to have an even bigger presence."

UNOX Middle East

Giacomo Bortolussi, Corporate Chef

"We are proud to be here for the third time and all of our team are here presenting our machines from Italy. Its great to be here because all of the skilled chefs are here participating in all the competitions. It’s great to be here again and it’s been a great three day show! We like to do this every year with thanks to ExpoCulinaire."

US Meat and US Beef

Bassem Bousaleh, General Manager

"We are here this year because it’s a great opportunity to connect with chefs from all the Gulf states as well as the Emirates locally. This is our fifth year at ExpoCulinaire, and as US Meat, we focus heavily on the foodservice sector, making this show very beneficial for us. With the show held alongside the Salon, we see it as an educational opportunity for student chefs to learn about US Meat and its quality. We are very happy to be here."

Nadura* by FSL

Chef Neha Jamani Dhawan & Dhruv Dhawan, General Manager

“Nadura* is the next generation of plant based products and we are exhibiting at ExpoCulinaire for the first time. It was a very good experience, great to see a wide range of foodservice professionals, catering companies, hotels, restaurants and the younger culinary student audience. We took park in the ExpertDemo’s, really getting to showcase the versatility of our products. It was a good experience to be here and well worth the time.”

Unilever Food Solutions

Hadia Shahdad, Marketing Lead - Arabia

"We're very pleased to be here exhibiting and participating as one of the sponsors. It’s been an exciting three days where we have been able to showcase our product portfolio. We’ve made connections with chefs from across the HoReCa sector and we’re eager to see how we move forward with those interesting conversations. We look forward to collaborating further with ExpoCulinaire.”


Syed Mohammed Uzair, Business Development Manager & Umut Canli, Category Manager

"We are based in Sharjah, and all our efforts are focused on establishing a strong global presence in the GCC region. Being at ExpoCulinaire 2024 is helping us achieve this vision. We offer innovative products for the foodservice sector, and this show is an excellent platform for promoting our solutions."


Jeyaraman Subramanian, CEO

”This is Taaza's first year at ExpoCulinaire, and it has been one of the most wonderful exhibitions I have ever seen. It's incredibly exciting to have the opportunity to connect with chefs over these three days. This event allows the chefs to gain a deeper understanding of our products and our production process. We aspire to be more than just a supplier; we want to be a partner. This exhibition motivates us to participate every year with an expanded range of products and a larger presence, fostering closer collaboration with the chefs. The feedback over the past three days has been fantastic.”

Del Monte

Shahinaz AlMasri, Regional Marketing Manager

"It’s our first time at ExpoCulinaire 2024. It has been a very pleasant experience and we had some very fruitful meetings."

Salt ‘N’ Lamb

Mohamed El Bakkouri, Owner

“I’ve been loyal to this show because here I meet people from the industry and only professionals, chefs from all around the Middle East. I am so happy to be here and I’ll be back!"

Al Razana

Jamil Dywan, CEO

“We have been attending ExpoCulinaire for the past five years, and each year the experience gets better. This exhibition is a good opportunity for us to connect with chefs and restaurant owners. We come not only to network and build relationships, but also to proudly represent our many international brands.”

See for yourself... 
Click on the video link below to view the Event Highlights

with special thanks to our sponsors powering expoculinaire 2024

sponsor header long_edited.png
bottom of page